Feb 3, 2024

Case Study

Lifetime Fitness Open House: A Showcase of Suite Storees’ Expertise in Brand Experience in Shelby Township, Michigan

On February 3, 2024, Lifetime Fitness in Shelby Township, Michigan, had the privilege of partnering with Suite Storees for their Open House event. Our team at Suite Storees was tasked with the responsibility of enhancing the brand experience, designing the event and strategizing the most optimal event experience for new member acquisition for the Open House event.

We took the lead in inspiring the design, strategizing the brand presence, ensuring brand placement, managing vendor communication, and developing style guides. Our role in this event was a clear demonstration of our dedication to crafting unforgettable experiences that strike a chord with the audience.

The Open House was transformed into a stage for Lifetime Fitness to engage with their audience on a more intimate level, thanks to our strategic brand placement and vendor communication. The style guides we developed played a crucial role in preserving brand consistency throughout the event.

At Suite Storees, we are firm believers in the potential of events to narrate a brand’s story. The Lifetime Fitness Open House was an ideal illustration of how we bring this belief to fruition. We encourage prospective clients to delve into our work and discover how we can assist in crafting a unique brand experience for your upcoming event.

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