Get Started
Suite Storees Black logo

Case Studies

LED Lion

About the Event

  • Client: LED Lion
  • Date: January – April 2024
  • Location: Detroit, Michigan

Event Summary

Transforming the 2024 NFL Draft with thoughtfully designed Islamic Prayer Halls, Suite Storees delivers an unparalleled experience in brand strategy, event management, and cultural inclusivity.

Services We Provided

Brand Development, Brand Experience, Brand Strategy, Content Creation, Design Services, Design Plan Proposal, Event Management, Event Design, Event Production, Vendor Logistics, Media Representation, 3D Design Renderings, Press and Publicity Representation & Print Services

In Collaboration with LED Lion, Design and Build Contractors, Suite Storees Designs First-Ever Prayer Halls for 2024 NFL Draft

Transforming the 2024 NFL Draft with Cultural Sensitivity and Design Excellence

From January to April 2024, Suite Storees had the distinct privilege of enhancing the 2024 NFL Draft held in Detroit, Michigan, through a groundbreaking project in collaboration with LED Lion. Together, we designed and implemented the first-ever prayer halls, underscoring our commitment to inclusivity, cultural respect, and innovative brand experiences.

Project Overview

Our client, LED Lion, secured a contract with the NFL Draft as part of their Diversity, Equity, and Inclusion initiatives. Recognizing the need for a space that respects and acknowledges the diverse cultural backgrounds of the attendees, LED Lion engaged Suite Storees to lead the design and branding services for the prayer halls.

Outcome

The prayer halls were a resounding success, providing a serene space for prayer and reflection amidst the excitement of the NFL Draft. This project not only enhanced the overall event experience but also reinforced the NFL’s commitment to diversity and inclusion. Suite Storees and LED Lion successfully delivered a project that combined cultural sensitivity with brand enhancement, setting a new standard for event inclusivity.

Engaging Content Creation

  1. Brand Development and Strategy: We worked closely with LED Lion and the NFL to understand their vision and objectives. Our brand strategy aimed to highlight the NFL’s commitment to diversity and inclusivity through the creation of prayer halls.
  2. Content Creation and Design Services: Our team developed compelling content to communicate the significance and functionality of the prayer halls. We designed aesthetically pleasing and culturally appropriate spaces that facilitated peaceful reflection and prayer.
  3. Event Management and Production: Ensuring a seamless event experience, our event management team meticulously planned and coordinated every aspect of the project. From logistics to on-site execution, we managed the production process to deliver a flawless setup.
  4. Vendor Logistics and Communication: Effective vendor communication was vital to sourcing materials that met both the NFL’s standards and Islamic guidelines. We ensured that all logistics were handled efficiently, maintaining high standards of quality and respect.
  5. Media Representation and Press & Publicity: Our media team crafted strategic press releases and facilitated media interactions, highlighting the prayer halls as a significant addition to the 2024 NFL Draft. This initiative garnered positive media attention, enhancing both LED Lion’s and Suite Storees’ brand reputation.
  6. 3D Design Renderings: To bring the vision to life, our design team created detailed 3D renderings. These visualizations helped align all stakeholders on the design and functionality of the prayer halls.
  7. Print Services: We provided comprehensive print services for promotional materials, ensuring consistent and professional representation of the prayer halls across all media.
Media Kit
Press Quotes and Collaborations
Detroit Free Press
Arab American culture will be sprinkled throughout NFL draft in Detroit
Discover how Arab-American prayer halls at the 2024 NFL Draft in Detroit promote diversity and inclusion, offering inclusive spaces for cultural expression and community engagement.
Read More
Local 4 WDIV
Suite Storees designs prayer halls for NFL draft experience
In a move to accommodate the diverse needs of the community, Suite Storees, led by owner Amera Fattah, collaborates with Led Lion. With a focus on designing spaces mindful of the local Muslim population yet welcoming to all faiths, Fattah shares, ‘As soon as you enter, you’re going to want to take off your shoes.’
Read More
Suite Storees White logo

Brands | Ads | Events

Book A Free Consultation
Contact Us
Facebook Linkedin Twitter Instagram Youtube Pinterest

© 2024 Suite Storees

Website By: MI Digital Solution

Suite Storees Black logo

Brands | Events | Experiences

Book A Free Consultation

Contact Us

Subscribe To The Suiteness

For Suite Resources and Sweet Content, Stay Connected and stay subscribed. 

Our emails include industry news, upcoming events and ideas to sweeten your brand experience.

Quick Links

About Us
Branding
Graphic Design
Event Management
Experiential Marketing
Experience Design
Strategy & Planning
Case Studies
Contact

Suite Storees Black logo
Get Started
Save Your Spot